Stone Creek Coffee Roasters has apparently dropped its biweekly email newsletter, The Buzz Blog. I haven't received one in my inbox since April 1--unless I've been unsubscribed from the list, which I didn't request. I sent an email yesterday to Steve Hawthorne, Stone Creek's Executive Manager of Sales and Marketing, asking about the fate of newsletter, but there's been no response yet.
The latest post on the company's site is dated April 14--and, yes, if you click over there right now you may be greeted by a post from May, 2007, penned by some crackpot blogger who no longer works for Stone Creek. Perhaps the Milwaukee roaster's shift of focus to its wholesale business is beginning to take a toll on its marketing and PR, hmm? (Boy howdy, I do loves me some baseless speculation!)
I know it's hard to maintain a company blog or "What’s New" web page, not to mention a regularly scheduled email newsletter, and to be fair most businesses don't bother to try. Even local java heartthrob Alterra strains to keep current--a pattern of neglect that seems to be turning itself around as of late. But we're living in what the young kids mockingly yet rightly call The Internets Age, so any effort is better than none.
UPDATE: Looks like Stone Creek has jumped back into action by blogging from SCAA 2008. Good show, y'all!