Several months ago I saw a strangely compelling TV commercial featuring people 'round the globe saluting viewers with mugs full of beer. At the time I wondered what exactly the ad was selling--there were no brand labels, no scantily clad women romping through fake powered snow desperately pretending they weren't freezing their nips off--those production studios can get pretty damn cold, ya know--and no "regular Joes" scheming to get their hands and lips on their neighbors'/friends'/enemies' recently purchased six-pack. Curious as I was, I did nothing to find out who had sponsored the ad and continued on my with life as if I'd never seen it all--yes, it's true that television often fails to have as much impact on me as, say, a twelve year old. Also, I'm incredibly lazy.
Today though my memory was jogged and interest peaked by the most unlikely of sources as Matt Milletto, consulting director of The American Barista and Coffee School (ABC) and founder of Barista Exchange, blogged about Here's To Beer, the very creators of the ad I'd seen months before.
Sponsored by beer giant Anheuser-Busch, Here's To Beer has pretty much all the basic facts you'd ever want to know: beer history, beer and food pairings, the brewing process, style guides, tasting rules, and the list goes on. There's even a literal play-by-play of how to pour your suds correctly.
If you're into learning more, you can register to join The Beer Connoisseur, an interactive, flash-heavy curriculum. I suggest you pour yourself a nice Belgian White to get the full schooling experience.
Link