One of the megatrends I want to talk about in the future life of this blog is the death of public space in Milwaukee (and some other cities), at least public space of any consequence. I'm now in a place that has gone through an interesting lifecycle that I find mostly depressing. One very positive thing I will say is that the decor is masculine. It occurred to me earlier that to compete with Alterra, Stone Creek should market to men. Kind of Machiavellian, but such is today's market. In terms of product, I think the situation is largely the same as four years ago: there are "last mile" challenges to be overcome. Stone Creek's core product--the beans, and the drinks when prepared by key employees who have more advanced skills--is excellent. Unfortunately, in other cases, consistency is not always there. And I think the current economic environment is proving to be a stern taskmaster.




