Fiddleheads to begin roasting its own coffees
Kickoff
events highlight “Start Fresh” campaign
THIENSVILLE,
“Since
1996, Fiddleheads has been serving quality coffee at its three cafes,” says Mike
Wroblewski, co-owner of the new company, Fiddleheads Coffee Roasters. “Now we are enhancing the quality and
freshness of our coffees by doing our own roasting. It gives us greater control over the coffee-making
process and quality, and enables us to expand the brand worldwide with the finest
coffees you’ll ever savor.”
Nationally,
in conjunction with announcing the company’s roasting business, Fiddleheads
will also launch a new website, www.fiddleheadscoffee.com. The Start Fresh campaign highlights the
company’s custom-roasting philosophy.
“With
our focus on roasting, we will be selecting only premium coffee beans from the
finest farms around the world. Then our
beans are masterfully roasted to bring out the maximum natural flavors,” Wroblewski
says. “In addition, we guarantee that all
on-line orders will be ‘roasted to order.’
That’s how we define freshness and set ourselves apart from the
competition.”
To
celebrate the new company, events will be held at the three Fiddleheads cafés
in Thiensville,
Dates
and times for each Start Fresh event
are…
M
E Q U O N
Saturday,
October 3rd |
T
H I E N S V I L L E
Saturday,
October 10th |
C
E D A R B U R G
Sunday,
October 11th |
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