Starbucks has fired CEO Jim Donald and returned Howard Schultz to the post.
If you go to Starbucks.com, a letter from Schultz is on the main page. Here's his letter and voicemail to partners (employees).
Perhaps setting the stage for this development was McDonald's announcement that it will have espresso machines and baristas in its stores.
Many have expressed the opinion that the best route for Starbucks would be to split into two concepts: high-end stores and, um, what they have now. I agree with this assessment. There is already a noticeable difference between the first Milwaukee stores and the most recently opened ones (a continuum from comfy to distinctively un-comfy). Customers are obviously able to deal with that without too much brand confusion, so why not take that to its logical conclusion and spin off a connoiseour brand?
Short of that, user "REDBEAN" offers this good advice over on Starbucks Gossip:
Why not have "artisan" stores in neighborhoods where they make
sense? La Marzoccos, no drive-thru, a more comfy environment, no ovens,
local pastries, a more limited, basic menu. Attract partners who thrive
in that environment and customers who are willing to wait a few more
minutes for their drink.
Put super automatic espresso machines, breakfast sandwiches, DTs (drive-thrus-Ed.), a
decor that would hold up to high traffic and all the foo-foo drinks in
stores that are simply there to satisfy the masses as quickly as
possible.
Give stores the power to conform to (or compliment) the environment
they're in. Read the neighborhood and the customer base and give the
people what they want.