Random aside: I've just had the epiphany that I hate e-mail for personal use and that it reminds me of everything that's wrong with my life. I'm entertaining the thought of having no non-work e-mail or instant messaging accounts--which would be a quite a disruption, I guess both due to the difficulty of ordering up dodgy downloads and because of the anxiety caused by wondering what I'm missing. The real problem, as I see it, is the anxiety caused by what I'm getting.
I keep close watch on the Internet trying to catch wind of dire news for Starbucks, but I'm sure prevailing winds in our society will only end up being at the coffee company's back. It's down to how well the mermaid fits into a world dominated by Dancing with the Stars: in our unmanagable personal lives, we need big, bold concepts and blockbuster products like the Pumpkin Spice Lattes to unite us.