I searched around a little for updated information about Starbucks' soon-to-launch Verismo single-serve brewer. Not long ago, there was a preview at the BlogHer conference (damn, Starbucks' demographic targeting is just getting so eerily granular. Incidentally, having people make lattes at home will free up the stores to serve mojitos). Here's a nice write-up: http://www.musingsofahousewife.com/2012/08/starbucks-verismo-review.html
Aside: Ideally, from a business perspective, the Verismo will draw in consumers who don't go the stores on a daily or weekly basis. These are suburban and exurban people (see earlier post). From the blogger's post, it sounds like she might meet a girlfriend for coffee every other weekend or something, but otherwise is too busy shuttling her kids around and whatnot.
Starbucks is a like a bowler who, when hurling the ball down the lane in the first frame, ended up with a nearly impossible split. I can almost picture a 7-10 split, with the two last pins standing being contemporary Christian moms who use words like "convicted" (even casually when blogging) as the 7 and, I dunno, guys who wear wife-beaters as the 10. They're sure not going to get the 10, but the 7 seems like a safe enough bet.
