WiFi is awkward. It generates the need to say "Hey, thanks for your business. We want you here, but then again, maybe we don't." Mixed messages are awkward. If you read the above agreement, you will notice some hallmarks of awkward communication. The first is the need to not assume common sense on the part of the reader. That's very much based in reality, I'm afraid. Common sense is context, and the increasingly context-free nature of our communication lives (digesting random bits of unrelated information) wars against common sense. Another is the need to veil the message in layer upon layer of pleasantries to avoid giving offense. This isn't the best example; actually, it's rather straightforward. In fact, it must work so well that the verbiage has been used in similar Wi-Fi agreements from other companies, notably George Webb.
So much of our communication in the United States is fear-based. Fear of pissing off a customer or colleague. Fear of someone going off and breaking the thin, fragile veneer of civility that remains, at least in our urban areas. Fear of litigation. In the most extreme (but all too frequent) case, fear of gun violence.
I consider awkwardness to be a real human problem. It's not cancer, but neither is it unworthy of the attention of the best minds--maybe Google can tackle it next. It takes a toll in health and wealth; just think of the amount of alcohol and tobacco consumed to "take the edge off." On the farm, people worked 50 hours a week or more of hard manual labor. Some of us still have that kind of workload, but how many? Where is all this stress and awkwardness coming from? I'd argue that it's friction in the machine of modern life.
Like any machine, modern life requires good engineering. When I go into a chain coffeehouse for a cup of coffee, I'm part of a system. It's not a little mini-drama about my worth and dignity as a human being. I'm entirely confident of my worth and dignity as a human being, and become more so as I grow older and wiser. If the coffeehouse experience--to offer only one example--could only be a little more efficient, life would be easier and happier for those on both sides of the counter.
This is something I'll explore in greater depth later, but it seems like we program our computers to do everything except that which would make our lives easier. Program your POS system to store loyalty program information? In most cases, no way. A kid comes up with the idea of putting an RFID chip in a plastic cup. Fantastic idea. He can barely get a meeting with coffeehouse owners. And then I notice that sometimes, employees use the POS for Facebooking. YGBFKM. The point is drawing near where I say, y'know what? Make this more efficient, or I'm gone; if you haven't noticed, McDonald's, Panera and even Open Pantry have raised their coffee game.