I'm all kinds of excited about the news I just posted about Fiddleheads roasting their own coffee. There are many reasons, the most obvious being that it gives me something to write about. Not only that, it's news I don't have to chase: it's taking place where I'm active anyway, along the Ozaukee Interurban Trail.
With the advent of a new roaster in the Milwaukee area comes a new, different take on coffee, just as Fiddleheads has provided a different take on the cafe experience than other roasters. From the consumer's standpoint, the more diversity and the more options, the better.
Also, I'd been worried that the specialty coffee industry--particularly in Milwaukee and surroundings--was inextricably linked to the fortunes of the 1982-2007 boom, and that even businesses with "coffee" in their name were pulling away from that line of business. Thus it's good to see an ambitious new coffee program being launched. Without a doubt, the coffee business is a dynamic one, and it'll be interesting to see how this new addition changes the landscape.
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