Happy Thanksgiving! After yesterday's post, I want to discuss the other side of the coin. In my critique of local businesses, you'll notice that I left out any direct mention of Milwaukee's coffeehouses. This is because two businesses stand out in my mind as examples of how to respond to the competitive pressures posed by national chains. These two are Harry W. Schwartz Bookshops and Alterra Coffee. (Though obviously not a coffee shop, Schwartz has cafes in at least two of its stores--serving Alterra, natch.) In Schwartz's case, the advent of the giant booksellers forced it to dump a couple of loser locations and open up new winning ones. Believe it or not, I'm an urbanite at heart and I always thought it so cool that we had a bookstore--and such a good one--at arguably the city's main intersection, almost right at the crossing of its directional baselines. I'm sure it was equally painful for the business itself to let it go, but business pressures didn't allow for nostalgia, and the location was closed in the mid-1990s.
Alterra, to my knowledge, never had to close a store, but around the time Starbucks went mass-market and became a serious presence in Milwaukee, it started offering a light food menu of soups, salads and sandwiches. I wouldn't venture to guess what portion of its business those offerings now account for, but I know it must be significant, especially at the Bayshore location.
This is strictly anecdotal, but
Beans & Barley also seems to be better off for the presence of a national chain competitor,
Whole Foods, nearby. I go in to Beans about once a week, even if just to use the restroom, and it's seemed busier the last couple years. Some months after its opening, Whole Foods just started giving me the heebie-jeebies in a big way, mostly because of how eerily deserted it usually is. Maybe it's the fake cafe which, I'm now convinced, is there strictly for show. Whenever I'd buy a drink, the counter person would seem vaguely shocked and announce that she couldn't ring me up because she didn't have a register drawer.
In a way, I'm disappointed that Alterra would be at the forefront of "Buy Local" efforts--they wouldn't seem to need that crutch. They can stand tall against Starbucks based on the businesses' relative merits. I might add that Starbucks also does not seem like the most formidable of competitors, though that might be just looking through the prism of the last couple years.