Much has been made of Sen. Barack Obama's recent confrontation with the need for low-information signaling in American politics. However, such signaling is a part of the 30-second snippets in which we digest our environment, mostly through the mass media. I've been struck by how Archbishop Timothy Dolan, who has a doctoral degree, drops his "g"s and always refers to cities in terms of their respective football teams--at least when he appears in the newspaper, radio or evening news. I have no idea what he's like in person. I'd argue that the information being signaled here is "I'm not a high-culture you-know-what like the last Archbishop."
As someone who's definitely on the high-culture you-know-what end of the scale, I crave to be talked up to. Arguably, Sen. Obama has been one of the few politicians to do just that. I notice that in his podcasts, he uses colloquialisms like "you guys," but not in his speeches, which are decidedly more formal.
Restaurants--and perhaps even coffeehouses--are no exception to this signaling. I believe, for example, that corporate logos and advertisements targeted to women use all lowercase letters (example: noodles & co.), while those targeted towards men use all uppercase (example: Jimmy John's).







